Spare parts businesses manage thousands of products across systems that were often built decades ago. Inventory, pricing and procurement decisions can still depend on spreadsheets and manual reviews.
London-based Intropy has raised an $11 million Seed round led by Felix Capital. Quiet Capital joined the round alongside existing investors General Catalyst and firstminute capital. General Catalyst previously led Intropy’s undisclosed pre-Seed financing.
Founded in 2024 by Franziska Kirschner and YihKai Teh, Intropy connects with existing ERP and operational systems used by spare parts manufacturers, distributors and recyclers. The founders previously worked together at Tractable and became inventors on more than 10 patents applying AI to the sector.
Its specialised AI combines information from ERP software, warehouse platforms, spreadsheets, images, documents and phone conversations. It can then automate decisions across demand forecasting, inventory distribution, dynamic pricing and obsolete stock management rather than only presenting another dashboard for employees to review.
The company says its platform has processed more than $10 billion in parts demand, while customers have achieved returns exceeding 10 times their investment. Both figures are company-reported.
Intropy forms part of the broader move toward AI systems working inside physical industries. Its focus on spare parts also reflects growing investment in software that connects intelligence directly with real operational decisions, similar to the expansion of physical and industrial AI.
The funding will support product development, expansion of Intropy’s engineering and machine-learning teams and the opening of a New York office. The company will continue growing across Europe while building its US presence. The round also joins wider AI startup funding focused on modernising industries that still depend heavily on fragmented legacy systems.