An ecommerce brand can know that you spent $186.40, opened three emails, bought twice in six months and used a discount code on your first order. It can still have no idea who you are. OuterSignal was built around that strange imbalance. Modern commerce software remembers transactions exceptionally well, yet the relationship behind those transactions […]
Companies spend heavily learning what customers think. The harder problem is keeping that knowledge useful when the next decision arrives. A study becomes a transcript, the transcript becomes a presentation, and months later another team starts asking a familiar question. Much of the answer may already exist somewhere inside old interviews and research decks. Conveo […]