Traditional qualitative research has a scaling problem: companies want the “why” behind customer behavior, but interviewing enough people can take weeks and require large agency budgets. Barcelona-based Autentic AI has raised €1.5 million in pre-seed funding from Baobab Ventures, Lanai Ventures, Acurio Ventures and Masia VC to attack that bottleneck with AI. The company plans […]
Companies spend heavily learning what customers think. The harder problem is keeping that knowledge useful when the next decision arrives. A study becomes a transcript, the transcript becomes a presentation, and months later another team starts asking a familiar question. Much of the answer may already exist somewhere inside old interviews and research decks. Conveo […]